THE 88 FRAMEWORK™

The 88-Point
Scaling
Diagnostic

Our proprietary assessment — built from 20+ years and 8 figures of lessons learned — reveals exactly where your business has gaps before they become expensive problems.

Points Assessed

Critical Areas

10^min

To Complete

What We Assess

Customer Acquisition

18 items

Operations & Infrastructure

Financial & Funding Readiness

17 items

Complete sections 1–2 free. Enter your email after to unlock all 88 points, your personalized score, and a downloadable PDF of the full diagnostic.

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Points

Area One

Customer Acquisition

How reliably can you turn strangers into customers? Most founders rely on hustle instead of systems — which works until it doesn't.

~2 minutes

You can clearly articulate your ideal customer in one sentence

Not demographics — the specific problem they have and why they're ready to solve it now.

Foundation

You know your customer acquisition cost (CAC) by channel

Not a blended average — the actual cost per customer from each source: paid, organic, referral, etc.

Foundation

You have at least one predictable, repeatable acquisition channel

Something you can increase spend on and reliably get more customers. Not dependent on luck or timing.

Foundation

Your website converts visitors to leads at 2%+ (or customers at 1%+)

Below these thresholds, you're leaking money on traffic. Above them, you have something to scale.

Metric

You have an email list of 1,000+ engaged subscribers

Engaged = opened in the last 90 days. Dead lists don't count.

Asset

You have a documented lead nurture sequence (not just a welcome email)

At minimum: welcome → value → value → soft offer → hard offer. Automated, not manual.

Asset

Your paid ads are profitable (or you've validated they can be)

ROAS > 1.5x on first purchase, or LTV math that justifies the CAC within a reasonable payback window.

Metric

You have organic content generating inbound leads consistently

Blog, social, podcast, YouTube — something that brings people to you without paying per click.

Asset

You have a referral program or systematic way to generate word-of-mouth

Not "our customers refer people." A system: ask, incentive, tracking, thank you.

Asset

You know your website traffic sources and can access analytics anytime

Google Analytics (or equivalent) set up, conversion tracking working, and you've looked at it in the last 30 days.

Metric

Your sales cycle is documented and predictable

You know how long it takes from first touch to close, on average, and can forecast based on pipeline.

Metric

Someone other than the founder can close deals

If every sale requires the founder in the room, you've built a job, not a business.

Foundation

You have case studies or social proof documented and deployed

Not just testimonials in your head — published, accessible, and used in sales/marketing.

Asset

Your CRM is actively used and updated (not a graveyard)

Every lead tracked, every interaction logged, pipeline updated weekly at minimum.

Asset

You have a lead magnet or free offer that generates emails

Something valuable enough that people trade their email for it. Converts at 20%+ of landing page visitors.

Asset

Your pricing is published or you have a clear quoting process

Prospects know what to expect. No "contact us for pricing" black hole.

Foundation

You retarget website visitors who didn't convert

Pixel installed, audiences built, ads running to bring back warm traffic.

Asset

You've tested at least 3 different acquisition channels in the last 12 months

Diversification isn't optional. Channels die. Algorithms change. Test constantly.

Metric

Why This Matters

Most 7-figure brands are one channel away from disaster. If your primary acquisition source disappeared tomorrow, could you survive? Brands that scale sustainably have 3+ working channels and know the unit economics of each.

Section 1

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Area Two

Operations & Infrastructure

The systems that let you scale without adding chaos. Most founders skip this until it's too late — then wonder why growth feels harder than it should.

~2 minutes

Your core processes are documented (not just in the founder's head)

Fulfillment, customer service, sales — written down so someone else could execute them.

Foundation

You have a project management system that the team actually uses

Asana, Monday, Notion, ClickUp — doesn't matter which. Matters that tasks don't live in email.

Asset

Customer service has defined response time SLAs

Customers know when to expect a response. Team knows what "fast" means. Measured and tracked.

Metric

You can fulfill 2x current volume without hiring

If orders doubled tomorrow, would you survive the week? Systems should have capacity headroom.

Foundation

Your tech stack is integrated (data flows automatically between tools)

No manual exports/imports. CRM talks to email talks to analytics talks to billing.

Asset

You have a dashboard showing key business metrics updated weekly

Revenue, customers, CAC, churn, cash — visible at a glance, not buried in spreadsheets.

Metric

Someone other than the founder can answer customer questions

FAQ documented, team empowered, escalation path clear. Founder not in every thread.

Foundation

Your inventory/capacity is tracked and visible

For product companies: real-time inventory. For service: capacity planning. No surprises.

Metric

You have vendor/supplier backup options identified

If your primary supplier disappeared, you have Plan B ready. Single points of failure kill companies.

Asset

Team roles and responsibilities are clearly defined

Everyone knows what they own. No "I thought you were handling that" moments.

Foundation

You have regular team meetings with a consistent agenda

Weekly minimum. Same time, same format. Not ad-hoc chaos.

Asset

Your contracts and legal docs are standardized and accessible

Not reinventing every agreement. Templates ready, signed copies organized.

Asset

Quality control checkpoints exist before delivery

Someone checks the work before it ships. Errors caught internally, not by customers.

Metric

You have a hiring process (not just "post and pray")

Job description template, interview questions, skills test, reference check — documented.

Asset

New team members have an onboarding checklist

Day 1, Week 1, Month 1 — structured. Not "shadow me for a week."

Asset

You track customer satisfaction (NPS, CSAT, or reviews)

Systematically collected, not anecdotally. You know the number.

Metric

Your data is backed up automatically

Customer data, financial records, creative assets — recoverable if disaster strikes.

Foundation

The founder can take a week off without the business stopping

The ultimate operations test. If you can't, you don't have a business — you have a job.

Foundation

The Scaling Trap

Growth without infrastructure is just accelerated chaos. Every unchecked item in this section becomes 10x harder to fix at 2x revenue. The best time to build systems is before you need them.

Section 2

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Unlock Your Full Diagnostic

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Bonus: You'll also get The 88 Framework™ Blueprint PDF — our proprietary checklist used with 7-8 figure brands.

Your Scaling Score

—

/ 88

<45

Founder Dependent

45-59

Gaps Emerging

60-74

Fragile Growth

75-88

Scale Ready

Complete the diagnostic to see your results.

What Comes Next

Your score is a starting point.

Every unchecked item represents infrastructure debt that compounds over time. The good news: most gaps can be addressed in weeks, not months — with the right focus and expertise.

Free Consultation

Let's Talk Through Your Results

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The 88-PointScalingDiagnostic

Unlock Your Full Diagnostic

The 88-Point
Scaling
Diagnostic